Ciao Amore,

Welcome to Puglia, a magical place blessed with fertile soil, ancient olive trees, and organic produce nestled between the Ionian and Adriatic seas.
Here, nature thrives, and people live harmoniously, guided by the winds of the sea.

For 20 years, I’ve been creating beauty brands, always searching for products that align with my values: clean, climate-friendly, and effective. MO1 was born from a fusion of Puglia’s ancient recipes, pure ingredients, and innovative science.

At MO1, we are dedicated to using untouched, regeneratively grown ingredients, extracted with the utmost care. Our formulations, crafted with advanced technology, feature aloe vera, olive oil, rosemary, prickly pear, and grapes. We take pride in our sustainable practices, from minimising travel to harnessing solar energy, resulting in a near-zero carbon footprint.

MO1 means living in the moment, and I’m thrilled to share this journey with you.
Try MO1 today and embrace the magic of Puglia.

At MO1 everyone is equal.
È Pronto!

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